A few years ago, we started holding weekly salons for people like us, facing the same dilemma: we each had some kind of side project but just couldn’t find enough time for it. Our idea? Use the peer pressure of a weekly gathering to motivate us to get moving.

Not only did we all start making progress each week, but we also witnessed something remarkable: a spontaneous cross-pollination of ideas.

The nights would buzz with fresh perspectives from totally unexpected places: the DJ was helping the baker; the photographer had tips for the writer. Everyone contributed and everyone got back even more.

We approach our work in the same way. On Motherhaus project teams, everyone has a voice. Whether they’re the writers or designers, the project managers, client liaisons, or developers, it’s important to honor the experience and insight of all the players throughout the process. You never know who’ll have a little spark of brilliance.

When you accept that creativity is universal, your work can reflect your subtle, intuitive side that makes your good ideas great.

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