Category Archives: Representing

Below find an excerpt from the formerly reviled for its inaccuracies, but now much beloved for its dishy entertainment value, mediabistro.com.

An Interview with Sir Martin Sorrell

A few weeks ago, we asked you to tell us what you would ask WPP CEO Sir Martin Sorrell if given the chance. Well, 54 of you submitted questions that covered it all. And as much as we’d like to ask him all 54, we narrowed it down to 10.

Here’s what he had to say.

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Question 3: What are your plans for the future for JWT Inside, the employment communications arm of JWT. There continues to be layoffs and the hiring picture in the US is bleak.

Sir Martin: “Employment advertising is structurally and cyclically challenged at the moment, to say the least. Craigslist and other on-line “free” competition is very tough and traditional classified press media have paid the price.

However, the opportunities for internal communication grow and grow, even in difficult times, as chairmen and ceos wrestle with the need to communicate strategy and structure not only externally, but internally too. We will continue to seek to expand our capabilities in these areas, but employment advertising in old media continues to be challenged, particularly in mature western markets. We need to expand our capabilities even further in new media.”

I think that’s positive.

Isn’t it?

When you and your family gather together this year, don’t get caught up in the fatal frenzy of consumerism. Pledge to celebrate Christmas differently. Reevaluate what really matters and replace the plethora of impersonal gifts with something more meaningful: spending time with each other.

This is the first in a series of pieces meant to inspire you to work towards a Buy Nothing Christmas. Send us your epiphanies!

link:
What Would the Buddha Buy?

Sorrell Awarded Freedom of the City of London
by Arif Durrani

WPP chief executive Martin Sorrell is being awarded the Freedom of the City of London today (November 24), an honour previously bestowed upon Princess Diana, Nelson Mandela and Winston Churchill.

The founder and chief of the global communications group behind MediaCom, Mindshare and Mediaedge:cia, is set to receive the honour at a Guildhall ceremony that dates back to 1237. He was nominated by the Lord Mayor of the City of London, Alderman Ian Luder, and Alderman Alison Gowman.

A number of ancient privileges associated with the Freedom include the right to herd sheep over London bridge, to go about the City with a drawn sword, to be married in St Paul’s Cathedral, buried in the City and, if convicted of a capital offence, to be hanged with a silken rope.