BRIC POP: Book Design

BRIC POP Book Cover

A reference manual for global “cool”

BRIC POP by Richard Monturo “reverses conventional thinking to show how America and Europe are already losing their creative ‘cool’ to the BRICs, and may wind up outsourcing more than just low-cost jobs.”

The creation of this publication launched BRIC POP as a brand. We designed the logo, edited the photos and laid out the entire book in keeping with Richard’s vision. Geared to creative and marketing-oriented audiences, BRIC POP had to be easily accessible as a reference manual, so we incorporated a text and graphic coding system into the design.

Tags:Book Design / Branding / Identity