Tag Archives: Branding

Did you know that Finland has a Brand Book? I haven’t made it through this 365-page monster yet, but once you get past the cringe-worthy hyperbole of the first few pages, it actually turns pretty interesting. And insanely granular: there’s even a mission for grandparents.

http://www.demoshelsinki.fi/wp-content/uploads/2014/08/TS_Report_EN.pdf