Tag Archives: luxury

New Branding and Website for Luxury Home Builder

Rinek Inc Header

Every facet exquisitely rendered

Rinek, Inc. is a luxury home builder based in Palm Coast, Florida. Their website and overall brand were feeling dated and did not reflect their company today.

Our team’s assignment:

  • redesign their logo
  • develop a blue-based color palette
  • rethink the site architecture to address each of their target markets
  • rewrite all site copy to be more succinct
  • leverage the photography for a more visual user experience
  • establish Rinek as the first choice for luxury homes in Florida’s most desirable communities.

RESULTS: a fresh, modern brand image and an easy-to-navigate, visually-driven, SEO-optimized site with clear user paths for a better user experience that drives an increased response rate. View site: http://rinekinc.com

View more from Motherhaus at http://motherhaus.com

The state of luxury in today’s global market

 

Rich or poor, luxury is only luxury when it stands out from our usual experience. Otherwise it is just ordinary. There is nothing unusual about a global brand. There is no element of surprise. There is only, at best, delivering what is expected.

Here’s a great article on the state of luxury in today’s global market.

http://www.hudsonwalker.com/2015/09/28/new-markets-dont-change-the-old-realities-of-luxury-by-misha-pinkhasov/