Tag Archives: Persuasion

 
This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT.

1. Reciprocity
2. Scarcity
3. Authority
4. Consistency
5. Liking
6. Consensus