Below find an excerpt from the formerly reviled for its inaccuracies, but now much beloved for its dishy entertainment value, mediabistro.com.
An Interview with Sir Martin Sorrell
A few weeks ago, we asked you to tell us what you would ask WPP CEO Sir Martin Sorrell if given the chance. Well, 54 of you submitted questions that covered it all. And as much as we’d like to ask him all 54, we narrowed it down to 10.
Here’s what he had to say.
Question 3: What are your plans for the future for JWT Inside, the employment communications arm of JWT. There continues to be layoffs and the hiring picture in the US is bleak.
Sir Martin: “Employment advertising is structurally and cyclically challenged at the moment, to say the least. Craigslist and other on-line “free” competition is very tough and traditional classified press media have paid the price.
However, the opportunities for internal communication grow and grow, even in difficult times, as chairmen and ceos wrestle with the need to communicate strategy and structure not only externally, but internally too. We will continue to seek to expand our capabilities in these areas, but employment advertising in old media continues to be challenged, particularly in mature western markets. We need to expand our capabilities even further in new media.”
I think that’s positive.