BLOWING UP PEPSI – CEO Indra Nooyi – Zimbio

Never had the company attempted to overhaul so many products so quickly. The danger was clear: In January consumers would walk into supermarkets and find that nearly all of their favorite PepsiCo beverages looked dramatically different–and they might hate the changes. What’s more, d’Amore’s team wouldn’t have time for the exhaustive market research that usually helps mitigate such risks.

link:

BLOWING UP PEPSI – CEO Indra Nooyi – Zimbio.