Category Archives: Culture

Six Universal Principles of Persuasion (video)

This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT.

15 Phrases That Will Change Your Life In 2015

As the new year approaches, many of us will resolve to transform our bodies — but what about our minds? Giving ourselves a mental makeover could be just as important as giving ourselves a physical one. But accomplishing that doesn’t just lie in changing our thoughts — it’s also dependent on changing our words. How […]

10 Worst Misconceptions About Medieval Life You’d Get From Fantasy Books

Some tropes are so ingrained in Medieval-inspired fantasy stories that it’s tempting to think that they represent real aspects of Medieval life. But often these stories are just reinforcing myths and misconceptions about life in the Middle Ages. One thing that it’s important to remember when talking about the Medieval period is that it spans […]