Great digital marketing efforts rely on solid copywriting skills. Here are 10 copywriting tips that you can use right now to boost your conversion rates.
Worldbuilding is an essential part of any work of fiction. But especially for science fiction or fantasy, it’s the lifeblood of storytelling. But when worldbuilding fails, it can wreck your whole story, and leave your characters feeling pointless. Here are seven deadly sins of worldbuilding.
1. Not thinking about basic infrastructure. How do they eat? What do they eat? Who takes away the garbage? Who deals with their bodily wastes? How do they get around? What do the majority of people do to survive? You’re not just constructing a society, you’re creating an economy. People don’t oppress each other for fun — usually, systems of hierarchy and oppression have an economic component to them. Maybe you need a lot of peasants to grow labor-intensive crops, or maybe you need lots of cannon fodder in your space war. Maybe your only source of protein is a weird fungus that needs to be tended by specially trained people. Maybe everybody’s eating algae. In any case, there’s nothing worse than a fictional world where there are elaborate social structures, which seem completely separated from the realities of food, shelter and clothing.
Continues at: 7 Deadly Sins of Worldbuilding
Did you know that Finland has a Brand Book? I haven’t made it through this 365-page monster yet, but once you get past the cringe-worthy hyperbole of the first few pages, it actually turns pretty interesting. And insanely granular: there’s even a mission for grandparents.
Aldous Huxley, being all prescient.
Disney and other Hollywood sanitizers have convinced everybody that fairies are benevolent wish-granters, or maybe environmental champions. But in actual folklore? Fairies are terrifying. They’re more into baby-stealing and murder than pixie dust. Here are 10 terrifying things fairies could do to you.
Fairies, or the “Good People” from the legends of Ireland, Scotland and England, are usually depicted as capricious at best, and downright wicked at worst.
While probably most cultures have tales of earth spirits with uneasy relationship to humans, the Celtic fairies have done a lot to inform the modern popular interpretation of what a fairy is and looks like. Part of this is due to the collection of fairy lore as a serious anthropological pursuit in the 1880s by noted scholars and poets like W.B. Yeats and the gorgeous and romantic Pre-Raphaelite art movement that illustrated the tales.
Sensibly superstitious people sought to avoid the notice and ire of the fairies. The terms “Good People” or “Fair Folk” were used to placate a temperamental neighbor — and as an accurate description of their general nature. With good reason — get on the bad side of a fairy, and they would mess you up.
Here are some examples of their less friendly behavior:
continued at io9: The Biggest Reasons Why Fairies Are Evil.
PC infidel that I am, I recognize my status as one of the unenlightened when it comes to the relative merits of the whole iCulture.
Their quite-pretty-but-not-quite-functional portable telephones notwithstanding, I have come to accept (and have been corrected repeatedly when repudiating this) that Apple and its products represent the begin-and-end-all of everything worthwhile in design, music, art, film, technology and culture in general. The company is, therefore, above criticism of any type. It is irreproachable, infallible. It is iIt.
However, I do believe this blogger has a valid point (and a PC too, no doubt):
Below find an excerpt from the formerly reviled for its inaccuracies, but now much beloved for its dishy entertainment value, mediabistro.com.
An Interview with Sir Martin Sorrell
A few weeks ago, we asked you to tell us what you would ask WPP CEO Sir Martin Sorrell if given the chance. Well, 54 of you submitted questions that covered it all. And as much as we’d like to ask him all 54, we narrowed it down to 10.
Here’s what he had to say.
Question 3: What are your plans for the future for JWT Inside, the employment communications arm of JWT. There continues to be layoffs and the hiring picture in the US is bleak.
Sir Martin: “Employment advertising is structurally and cyclically challenged at the moment, to say the least. Craigslist and other on-line “free” competition is very tough and traditional classified press media have paid the price.
However, the opportunities for internal communication grow and grow, even in difficult times, as chairmen and ceos wrestle with the need to communicate strategy and structure not only externally, but internally too. We will continue to seek to expand our capabilities in these areas, but employment advertising in old media continues to be challenged, particularly in mature western markets. We need to expand our capabilities even further in new media.”
I think that’s positive.
REMINDER….all cell phone numbers are being released to telemarketing companies tomorrow and you will start to receive sale calls. YOU WILL BE CHARGED FOR THESE CALLS. To prevent this, call the following number from your cell phone: 888-382-1222. It is the National DO NOT CALL list. It will only take a minute of your time. It blocks your number for five (5) years. You must call from the cell phone number you want to have blocked. You cannot call from a different phone number… HELP OTHERS BY PASSING THIS ON TO ALL YOUR FRIENDS. It takes about 20 seconds.