Category Archives: Video

Six Universal Principles of Persuasion (video)

This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT.

Photoshop wizard bends reality

Self-taught photographer and retoucher Erik Johansson explains on his website that “he doesn’t capture moments, he captures ideas.” And well, some of his ideas are pretty weird. The Berlin-based artist photographs different subjects, and then with the magic of Photoshop, compiles them into creative, often otherworldly scenarios and situations.