Great digital marketing efforts rely on solid copywriting skills. Here are 10 copywriting tips that you can use right now to boost your conversion rates.
Did you know that Finland has a Brand Book? I haven’t made it through this 365-page monster yet, but once you get past the cringe-worthy hyperbole of the first few pages, it actually turns pretty interesting. And insanely granular: there’s even a mission for grandparents.
How you know you’re working on the right thing.
Storytelling is a powerful thing. Here’s what Thom Hartmann had to say a few years ago on his radio program:
It’s interesting. In preliterate societies, which is the majority of the history of the human race, we didn’t write things down. We told stories. Everything had a story. Every tree had a story. Every rock had a story. Every animal had a story. Every place had a story. Every family had a story. Story was how we transmitted culture and it was how we remembered things.
When I lived in Vermont—I believe it was the University of Vermont, one of the colleges there—I heard of the Abenakis, the Native American tribe there. They have stories of what happened 10,000 years ago, when the mountains of blue ice, the walls of blue ice, receded: what happened, where and when, the order in which it happened, and things like that. A bunch of geologists checked it out, and the memory was accurate. A 10,000 year-old accurate memory.
There are a number of anthropologists over the years who’ve pointed out how literacy has really been a curse in some ways, as much as a blessing, because when we started writing things down, we stopped telling stories. We stopped having these multi-generational stories. We stopped teaching our children. And it’s so important that there be some stories that transcend literacy, that transcend the written down, the “here, it’s in a book.” It’s so important that we teach our children stories.
29 January 2009
As the new year approaches, many of us will resolve to transform our bodies — but what about our minds?
Giving ourselves a mental makeover could be just as important as giving ourselves a physical one. But accomplishing that doesn’t just lie in changing our thoughts — it’s also dependent on changing our words.
How we speak — to others and to ourselves — has a huge impact on our overall outlook. So isn’t it about time we started paying more attention to what we’re communicating?
Below are 15 phrases that will transform the way you think, feel and act in the coming year. Using your words to change your life? Now that’s a resolution worth keeping.
continues at: 15 Phrases That Will Change Your Life In 2015.
From tweeting to rhyming, bestselling author Daniel H. Pink gives you six new pitching techniques from his latest book, TO SELL IS HUMAN.
Professor Renata Salecl explores the paralysing anxiety and dissatisfaction surrounding limitless choice. Does the freedom to be the architects of our own lives actually hinder rather than help us? Does our preoccupation with choosing and consuming actually obstruct social change?
View the full lecture here: http://www.thersa.org/events/video/archive/renata-salecl-the-paradox-of-choice