Category Archives: Words

Finland has a Brand Book?

Did you know that Finland has a Brand Book? I haven’t made it through this 365-page monster yet, but once you get past the cringe-worthy hyperbole of the first few pages, it actually turns pretty interesting. And insanely granular: there’s even a mission for grandparents.

http://www.demoshelsinki.fi/wp-content/uploads/2014/08/TS_Report_EN.pdf

15 Phrases That Will Change Your Life In 2015

As the new year approaches, many of us will resolve to transform our bodies — but what about our minds? Giving ourselves a mental makeover could be just as important as giving ourselves a physical one. But accomplishing that doesn’t just lie in changing our thoughts — it’s also dependent on changing our words. How […]