Cognitive scientist Donald Hoffman is trying to answer a big question: Do we experience the world as it really is … or as we need it to be? In this ever so slightly mind-blowing talk, he ponders how our minds construct reality for us.
Category Archives: Zeitgeist
Did you know that Finland has a Brand Book? I haven’t made it through this 365-page monster yet, but once you get past the cringe-worthy hyperbole of the first few pages, it actually turns pretty interesting. And insanely granular: there’s even a mission for grandparents.
http://www.demoshelsinki.fi/wp-content/uploads/2014/08/TS_Report_EN.pdf
I love this meditation tool at Pixel Thoughts. The design is beautifully simple and it’s actually really good for clearing your mind. Have 60 Seconds? Go to the meditation and give it a try.
This is a pretty cool thought project, even though it kind of breaks the first of the five basic principles of flag design. That’s an awfully talented child who can draw this flag from memory. http://www.flagofplanetearth.com
Whew. Art Directors, Graphic Designers and Writers appear to be fairly safe. Will Your Job Be Done By A Machine? www.npr.org/sections/money/2015/05/21/408234543/will-your-job-be-done-by-a-machine