Photo by Kai Wenzel on Unsplash
It’s an idea that sounds great, in theory—after all, as the recent round of protests starkly reminded us, you can never be too careful about what digital breadcrumbs you might be inadvertently scattering around the web. Getting a new set of data from Google can, in theory, be kind of like getting a new digital identity—and with every refresh, Google’s giving you the chance to leave all of the old trackers and targeting tech behind.
But if you dig a little deeper, it quickly becomes clear that that’s not how digital data works at all—and that just like every other Google-led ploy for privacy, this latest update is about market power and not much else.
