Your Brand is NOT Your Logo.
You may have heard this before. Branding people love to say it. And it’s true. Your brand is not just your logo. It’s the complete customer experience, the complete employee experience, and the impressions made at every touchpoint along the way. Like Jeff Bezos, the founder of Amazon, said, “Your brand is what people say about you when you’re not in the room.”
But guess what? Sometimes those people are talking about your logo. And the best logos are built with magick and meaning.
