Bridge Multimedia works with commercial, education, entertainment, government, and corporate sectors to make the 21st century media landscape available to ALL people.
Project Overview
Our partnership with Bridge Multimedia began with a focused need and evolved into a comprehensive collaboration spanning visual identity, web presence, and ongoing social media management.
SPED UnConference
We were initially brought in to create a video portal website for Bridge’s UnConference in 2020 with the US Department of Special Education.
Over a single weekend, we delivered this complex streaming media project—complete with supporting assets and transcripts—in time for the event. The success of this rapid-response solution led Bridge to expand our engagement significantly.
BridgeMultimedia.com Website
Building on our initial work, Bridge asked us to reimagine their main website. This presented unique challenges:
- Navigating and prioritizing their vast content archives
- Creating a structure that served diverse stakeholder needs
- Ensuring exceptional accessibility standards throughout
We began by developing a comprehensive mind map of their existing content and our strategic recommendations. Working with limited visual assets, we designed a clean, minimalist website focused on clarity and organization.
The site architecture pays careful attention to color contrast, typography hierarchy, and formatting details that optimize accessibility—directly supporting Bridge’s mission of media access for all.
BridgeMultimedia.Com Website
Visual Identity
While preserving Bridge’s existing logo, we developed a cohesive visual language built around the “bridge” arch motif. This flexible system includes:
- Primary arch graphics in various colorways
- Topic-specific arch treatments for different service areas
- Icon and favicon adaptations
- Accessibility-focused color palette with proper contrast ratios
Pre-existing Bridge Multimedia Logo
Social Media Design and Management
Extending the arch graphic elements established on the website, we created a consistent visual framework for social media that:
- Maintains Bridge branding even when the logo isn’t featured
- Adapts flexibly to accommodate highlighted events and partners
- Creates instant recognition across platforms
- Reinforces Bridge’s commitment to accessibility through both design and content
Through this ongoing partnership, we’ve helped Bridge Multimedia communicate their mission of universal media access through a visual identity that embodies the same principles of clarity and accessibility they champion.
