Angelo Lambrou

Once the site was complete, we cleaned up Angelo Lambrou’s mailing lists and integrated their email marketing service—Constant Contact—with a new Customer Relationship Management system: Zoho CRM.

We now build and manage their email campaigns, using responsive templates that work for all devices.

For their Holiday 2013 email, we created a stylized image (shown above) by photographing their famous store window and manipulating it to give it an oil painting effect, playing off the idea that Angelo Lambrou’s gowns are works of art.

For the bridal market, print media is still important. Publications like New York Magazine continue to generate a substantial number of leads. Now that we handle all of Angelo Lambrou’s advertising creative, we can assure that the ads meet publication specifications and deadlines. We also manage their media calendar so we can see that all placements sync with the overall media strategy.

To improve their local marketing efforts, we’ve cleaned up their listings on local directories so that all information is consistent. This is very important, as search engines scour local directories for local search and consistent content improves one’s rankings.

We also had Angelo Lambrou join NearSay, a local newswire, for sharing articles, events and deals. Because of its size, NearSay postings usually show up very high on search engine results, giving us much higher exposure.

We are also building profiles on Angelo Lambrou’s competitors and their marketing efforts to learn how we can improve exposure.

Relationships with related vendors and bloggers are also very important for referrals and we are establishing a network of linked resources such as jewelry designers, venues, photographers, invitation designers, hair stylists, makeup artists, and florists.

To improve their online exposure, we’ve begun updating and expanding their social media presence, establishing brand consistency and improving the quality of their posts with better research into topics relevant to their brides and to their image.

We also introduced new posting dashboard tools to make it easier to stay on top of their followers and enable faster posting from any device or location.

Angelo Lambrou had been using a combination of Excel spreadsheets, handwritten forms, various calendars and a third-party appointment service to manage their business. There was a lot of duplication and time involved to keep everything in line.

To help their business run more smoothly, we streamlined their systems by implementing Customer Relationship Management (CRM) software—Zoho CRM—to handle almost all of their back-of-house operations in one user-friendly interface.

Zoho CRM now keeps track of all leads and contacts, manages appointments, and schedules tasks like reminder calls and follow-ups. It also integrates with both the web site contact form and their email marketing service, as well as Google Calendar.

By adding an iPad to the front-of-house, Angelo and his staff are now able access Zoho at any time to update customer profiles and add specifications directly into the system, as well as process all payment transactions elegantly and paperlessly.

The iPad also serves as a handy portfolio to show customers Angelo Lambrou’s collections, photos of previous brides in their gowns, news and magazine articles, and videos.