MiO
Make It MiNE
Make It MiNE
This campaign both creates and introduces a new MiO flavor. Inspired by the MiO mantra Make it Yours, we give Target customers a voice in choosing the next version of the water enhancer.
Voting App & Ongoing Vote Tally
With placements on Target.com, Facebook, and the MiO website, this voting app encourages voting with an instant coupon.
Voting Widget
Spin the Bottle to vote! This widget appears on Target.com, Facebook, the MiO website, on mobile platforms and in banner ads. It features live results in-app, and gives the voter a coupon after voting.
In-store Promotions
Shelving end cap displays serve as voting centers. Customers can either scan a QR code, send a text, or mail in a postcard to cast their vote.
Target Spotlight & Circular
Once the the votes are all counted, ads appear on Target.com and in the store circular promoting the new, Target-exclusive flavor.
