Every facet exquisitely rendered Rinek, Inc. is a luxury home builder based in Palm Coast, Florida. Their website and overall brand were feeling dated and did not reflect their company today. Our team’s assignment: redesign their logo develop a blue-based color palette rethink the site architecture to address each of their target markets rewrite all […]
Tag Archives: luxury
Rich or poor, luxury is only luxury when it stands out from our usual experience. Otherwise it is just ordinary. There is nothing unusual about a global brand. There is no element of surprise. There is only, at best, delivering what is expected. Here’s a great article on the state of luxury in today’s […]