In 1988 Timothy Wilkinson, a British designer at frog design in Silicon Valley, was tasked with creating a logo for the biggest peripheral maker in the world: Logitech. The company kept Wilkinson’s logo around for almost 30 years. And while it long seemed weird to me, it’s also completely brilliant.
When he designed it, Wilkinson didn’t even own a PC, but the company’s “intoxicating” vision of the future, where hardware was an extension of the human body, was enough to go on. The logo that Wilkinson designed remained in place for decades in all its blocky teal glory, a scribbled eye that a mouse looked naked without. Last month, Logitech unveiled an entirely new logo and brand—meet Logi—that did away with the 1980s classic.
But the story of how Logitech got its logo, and the designer who came up with it, is uniquely interesting. It’s a glimpse at how the relationship between consumers and their technology has evolved over the past 30 years.
Continued at Gizmodo: The Life and Untimely Death of Technology’s Weirdest Logo