After many years in development, Ortho Clinical Diagnostic’s new ORTHO VISION Analyzer was ready to launch. We were brought in by 2nd Spark Consulting to design an integrated campaign that would differentiate the product and build excitement both in the marketplace and within OCD.
This global marketing effort included:
- Red Carpet launch event with video introduction
- New ad campaign that expands on existing brand standards
- Sales and marketing materials
- Welcome kit
- Spare part kit
- New brand book, including campaign guidelines for easy translation internationally.
- Retouching of the instrument photos.
Winner of two Dx Creative Communications Awards:
- 1st Place Print Campaign 2015, ORTHO VISION Analyzer One Word Campaign
- 1st Place Product Packaging 2015, Welcome Kit for the ORTHO VISION Analyzer.
To learn more about this comprehensive launch campaign, please CONTACT US.