Branding

After four years with Girbaud, another random encounter opened doors to work with Giorgio Armani. designing and developing the complete customer experience for the A|X Armani Exchange store concept. I was mentored by some of the top creative minds in the world, learning the intricacies of building a brand. In my four years with Armani, I supervised the roll-out of 25 freestanding stores and 13 in-store shops, partnering with Saks Fifth Avenue, Neiman Marcus, and Bloomingdales.