Agencies might dominate the advertising discussion, but according to a 2008 Association of National Advertisers ANA survey, slightly more than one-third of its members 42 percent said that they have established in-house agencies within their marketing departments. In most cases, those in-house agencies handle some, but not all, of the brand’s marketing. But increasingly, it’s not unheard of to see brands that do it all in-house.
via 3 big brands that don't want — or need — an agency – iMediaConnection.com.
