Category Archives: Brand

The Open-Office Trap | The New Yorker

Hausblog Open Office

A growing body of evidence suggests that the open office undermines the very things that it was designed to achieve.
— Read on www.newyorker.com/business/currency/the-open-office-trap

…[T]hough open offices often fostereda symbolic sense of organizational mission, making employees feel like part ofa more laid-back, innovative enterprise, they were damaging to the workers’ attention spans, productivity, creative thinking, and satisfaction. Compared with standard offices, employees experienced more uncontrolled interactions, higher levels of stress, and lower levels of concentration and motivation.

Photo by Library of Congress on Unsplash

New Website Launches for Urgo Hotels & Resorts

Urgo Hotels Website

Results-proven. Integrity-driven. Industry-leading.

Urgo Hotels & Resorts had expanded its offerings beyond hotels and resorts and was seeking to redesign their existing website to more effectively communicate its vision, expertise, level of quality, and commitment to customer satisfaction, as well as to improve online exposure.

They required a site that:

  • Provides a modern web presence, accessible from all devices
  • Promotes Urgo’s expanded offerings
  • Increases and converts visitors
  • Gives current and potential customers, as well as job candidates, the means to contact the Urgo
  • Provides a content management system that will allow Urgo to manage content on the site

RESULTS: We designed and developed a new website built on WordPress, the world’s most widely-used Content Management System, providing a professionally designed theme to match the brand and meet Urgo’s functional needs, leveraging property photos throughout the site to increase engagement. New copy was written to reflect the voice of the brand clearly and concisely. Emphasis was be placed on attracting new customers through easy-to-understand product and service specifications, a focus on features that make Urgo’s services superior to the competition, and Search Engine Optimization (SEO).

View the site: http://urgohotels.com

View more from Motherhaus: http://motherhaus.com

New Website for Couture Atelier Angelo Lambrou

Angelo Lambrou Site 2017

We’ve been partnering with the New York couture atelier Angelo Lambrou for the last four years to help them refine their brand and streamline their communications.

Our most recent work includes a new website that improves the presentation of their latest collections and conveys the rich history of the brand, now with more video content.

Learn more here, or visit AngeloLambrou.com

Does your brand need some expert cultivation?

Let's Connect

New Branding and Website for Luxury Home Builder

Rinek Inc Header

Every facet exquisitely rendered

Rinek, Inc. is a luxury home builder based in Palm Coast, Florida. Their website and overall brand were feeling dated and did not reflect their company today.

Our team’s assignment:

  • redesign their logo
  • develop a blue-based color palette
  • rethink the site architecture to address each of their target markets
  • rewrite all site copy to be more succinct
  • leverage the photography for a more visual user experience
  • establish Rinek as the first choice for luxury homes in Florida’s most desirable communities.

RESULTS: a fresh, modern brand image and an easy-to-navigate, visually-driven, SEO-optimized site with clear user paths for a better user experience that drives an increased response rate. View site: http://rinekinc.com

View more from Motherhaus at http://motherhaus.com

7 Deadly Sins of Worldbuilding

Worldbuilding is an essential part of any work of fiction. But especially for science fiction or fantasy, it’s the lifeblood of storytelling. But when worldbuilding fails, it can wreck your whole story, and leave your characters feeling pointless. Here are seven deadly sins of worldbuilding.

1. Not thinking about basic infrastructure. How do they eat? What do they eat? Who takes away the garbage? Who deals with their bodily wastes? How do they get around? What do the majority of people do to survive? You’re not just constructing a society, you’re creating an economy. People don’t oppress each other for fun — usually, systems of hierarchy and oppression have an economic component to them. Maybe you need a lot of peasants to grow labor-intensive crops, or maybe you need lots of cannon fodder in your space war. Maybe your only source of protein is a weird fungus that needs to be tended by specially trained people. Maybe everybody’s eating algae. In any case, there’s nothing worse than a fictional world where there are elaborate social structures, which seem completely separated from the realities of food, shelter and clothing.

Continues at: 7 Deadly Sins of Worldbuilding

The state of luxury in today’s global market

 

Rich or poor, luxury is only luxury when it stands out from our usual experience. Otherwise it is just ordinary. There is nothing unusual about a global brand. There is no element of surprise. There is only, at best, delivering what is expected.

Here’s a great article on the state of luxury in today’s global market.

http://www.hudsonwalker.com/2015/09/28/new-markets-dont-change-the-old-realities-of-luxury-by-misha-pinkhasov/