Author Archives: Motherhaus
Dieter Rams' 10 Principles of Good Design from Film First on Vimeo.
A scene from "Rams", Gary Hustwit's new documentary about legendary designer Dieter Rams, with original music by Brian Eno. Motion graphics by Trollback & Co.
Watch the full film now on Vimeo On Demand: https://vimeo.com/ondemand/ramsfilm
More info, trailer, or to pre-order the book/disc edition:
http://hustwit.com/rams
Apr
Trixie Belden awoke slowly, with the sound of a summer rain beating against her window. She half-opened her eyes, stretched her arms above her head, and then, catching sight of a large sign tied to the foot of her bed, yelled out, “Rabbit! Rabbit!” She bounced out of bed and ran out of her room and down the hall. “I’ve finally done it!” she cried […] “Well, ever since I was Bobby’s age I’ve been trying to remember to say ‘Rabbit! Rabbit!’ and make a wish just before going to sleep on the last night of the month. If you say it again in the morning, before you’ve said another word, your wish comes true.”
Kathryn Kenny, The Mystery of the Emeralds (1962), p. 1. [2]
Mar
Mar
A point of perfect balance on the journey through the Wheel of the Year. Night and day are of equal length and in perfect equilibrium – dark and light, masculine and feminine, inner and outer, in balance.
Dec
Wishing you and your loved ones
PEACE • FRIEDEN • VREDE • UXOLO • UKUTHULA
in 2018
Aug
Results-proven. Integrity-driven. Industry-leading.
Urgo Hotels & Resorts had expanded its offerings beyond hotels and resorts and was seeking to redesign their existing website to more effectively communicate its vision, expertise, level of quality, and commitment to customer satisfaction, as well as to improve online exposure.
They required a site that:
- Provides a modern web presence, accessible from all devices
- Promotes Urgo’s expanded offerings
- Increases and converts visitors
- Gives current and potential customers, as well as job candidates, the means to contact the Urgo
- Provides a content management system that will allow Urgo to manage content on the site
RESULTS: We designed and developed a new website built on WordPress, the world’s most widely-used Content Management System, providing a professionally designed theme to match the brand and meet Urgo’s functional needs, leveraging property photos throughout the site to increase engagement. New copy was written to reflect the voice of the brand clearly and concisely. Emphasis was be placed on attracting new customers through easy-to-understand product and service specifications, a focus on features that make Urgo’s services superior to the competition, and Search Engine Optimization (SEO).
View the site: http://urgohotels.com
View more from Motherhaus: http://motherhaus.com
May
Apr
We’ve been partnering with the New York couture atelier Angelo Lambrou for the last four years to help them refine their brand and streamline their communications.
Our most recent work includes a new website that improves the presentation of their latest collections and conveys the rich history of the brand, now with more video content.
Learn more here, or visit AngeloLambrou.com
Does your brand need some expert cultivation?
Apr
Every facet exquisitely rendered
Rinek, Inc. is a luxury home builder based in Palm Coast, Florida. Their website and overall brand were feeling dated and did not reflect their company today.
Our team’s assignment:
- redesign their logo
- develop a blue-based color palette
- rethink the site architecture to address each of their target markets
- rewrite all site copy to be more succinct
- leverage the photography for a more visual user experience
- establish Rinek as the first choice for luxury homes in Florida’s most desirable communities.
RESULTS: a fresh, modern brand image and an easy-to-navigate, visually-driven, SEO-optimized site with clear user paths for a better user experience that drives an increased response rate. View site: http://rinekinc.com
View more from Motherhaus at http://motherhaus.com
Oct
Check out this old classic I just stumbled across.
Hausblog, Propaganda, Words, Zeitgeist
10 Copywriting Tips You Can Use Right Now To Boost Conversion Rates
Mar
Great digital marketing efforts rely on solid copywriting skills. Here are 10 copywriting tips that you can use right now to boost your conversion rates.