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Behind Sochi's Futuristic Logo : The New Yorker

Posted on 2014/02/04 by Hausblog

The New Yorker breaks down the Sochi logo, noting the lack of any graphic image—a sharp departure from previous Olympics. Some see hidden meanings though. As one commenter noted: “When the logo was unveiled, the joke in Russia was that the blue font symbolizes pipes with natural gas – the main Russian export that basically pays for the Olympics (and main foreign policy weapon).”

via: Behind Sochi's Futuristic Logo : The New Yorker.

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