PEPSICO: Employer Value Proposition

PepsiCo Logo

be > good

An Employer Value Proposition, or EVP, is a promise between an employer and its employees, defining what employers expect of their employees and what employees expect of their employer, in a simple, yet powerful way.

Here is the creative expression of a proposed PepsiCo EVP:
Be Greater Than Good.

Kevin King was Creative Director at JWT INSIDE for this project.

Tags:Advertising / Branding / Communications / Employer Value Proposition / EVP / Internal / Logo / Packaged Goods