CL Sip into something LIGHT
CL Watch January

Three-season campaign

This classic powdered drink mix needed to reinvigorate their business. We created a three-season promotional campaign to give Target customers more reasons to bring home Crystal Light while cross-promoting Target brands.

About this Project

Campaign Intro: Sip into something LIGHT

The launch campaign began on the homepage, Facebook, and the Crystal Light website, offering a free Target-brand C9 tee shirt with purchase.


An in-store gift-with-purchase promotion—a Crystal Light watch—highlights the month-oriented promotional program and can be used throughout the campaign.

It's half-past
CL Watch

January: Sip into something ACTIVE

The Target In-store Promo is a 5-minute Workout Guide which lays off 5-calorie Crystal Light. It can also be developed as a video series. The instructors all wear C9 Active Wear from Target.

5 minute Book Spotlight

This Spotlight promotes a gift offer with Crystal Light purchase. It’s product-focused and is paired with the season.

CL Target Spotight

In-Store Sampling

Target in-store sampling features a host C9 Active Wear, a locker housing Crystal Light and a cooler bottled water.

CL January Sampling

April: Sip into something SWIM

Crystal Light introduces its new swimsuit fit guide on, featuring Target swimwear paired with Crystal Light products.

CL April Swimsuit Fit Guide
CL April Spotlight

In-Store Offer

The corresponding in-store offer is a free beach case filled with Crystal Light on-the-go packs with every Swimsuit purchase.

CL April Beachcase

In-Store Promotions

Models in the end-cap promotions wear Target swimwear.

CL April Endcap
CL April Endcap

Sampling in the swimwear department is hosted by a “lifeguard” and features a lifeguard chair housing Crystal Light, a cooler filled with bottled water and free beach case giveaways.

April: Sip into something DENIM

For August, a new Jeans fit guide app is introduced, featuring Target’s Denizen jeans paired with Crystal Light products.

CL August Jeans Fit Guide
CL August Spotlight

In-Store Promotions

Endcaps also feature Target Denizen jeans and Crystal Light.

CL August Endcap
CL August Endcap


Messaging appears right on the Denizen jeans: the pocket patch promotes a free Crystal Light gift with every Denizen purchase.

CL August Jeans


The promotion is reinforced in the circular.

CL August Jeans ad
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