Category Archives: Brand

Agencies might dominate the advertising discussion, but according to a 2008 Association of National Advertisers ANA survey, slightly more than one-third of its members 42 percent said that they have established in-house agencies within their marketing departments. In most cases, those in-house agencies handle some, but not all, of the brand’s marketing. But increasingly, it’s not unheard of to see brands that do it all in-house.

via 3 big brands that don't want — or need — an agency – iMediaConnection.com.

A few years ago, Veronika Scott, now 23, set up a coat manufacturing business in a graffiti-covered building in an old Irish manufacturing neighborhood of Detroit. She had a few sewing machines and a drive to help the homeless.She wanted to make a coat that transforms into a sleeping bag, originally intended just for Detroit’s homeless. But when she presented it at Aspen Fashion Week a year ago, some in the audience asked where they could get their own coats.

via Sleeping Bag Coat for the Homeless Finds Fans in the Fashion World | PBS NewsHour.

There’s some logic to his argument, but given his company’s history in particular (see Nestlé Boycott and Child Slave Labor Practices), the idea of privatizing water and putting control in the hands of corporations is absolutely horrifying.

h/t: Nestle CEO: ‘Access to water should not be a public right’ | Death and Taxes.

Nestlé CEO Peter Brabeck:

Water is of course the most important raw material we have today in the world.It’s a question of whether we should privatize the normal water supply for the population. And there are two different opinions on the matter.

The one opinion which I think is extreme is represented by the NGOs who bang on about declaring water a public right. That means that as a human being you should have a right to water. That’s an extreme solution.

And the other view says that water is a foodstuff like any other and like any other foodstuff it should have a market value.

Personally I believe it’s better to give a foodstuff a value so that we’re all aware that it has its price and then that one should take specific measures for the part of the population that has no access to this water, and there are many different possibilities there.

I’m still of the opinion that the biggest social responsibility of any CEO is to maintain and ensure the successful and profitable future of his enterprise. For only if we can ensure our continued longterm existence will we be in the position to actively participate in the solution of the problems that exist in the world. We’re in the position of being able to create jobs.

[later he praises a video of a Nestlé factory in Japan]

The Japanese. You can see how modern those factories are, highly robotized, almost no people.

Hypocrisy Much?

buycott

Last year at the Netroots Nation gathering, Darcy Burner proposed an idea for an app that allows people to check to see if the Koch brothers were behind that product. Not many people knew that the Koch Brothers own Georgia-Pacific Paper. Quilted Northern toilet paper, Dixie cups, Brawny paper towels, and a few other common paper products do contribute towards the Koch brothers’ revenues. Boycotting a few paper products might have seen like something non-worthy of creating an app for, but then Koch Industries bought a company called Invista, one of the world’s largest fiber and textiles companies. That included lycra, stain-resistant carpet, and the list kept compiling until the idea for Buycott was born to keep it all straight by just scanning a bar-code (and can be downloaded here).

via Buycott App Helps People Boycott Koch Brothers And Monsanto – Americans Against the Tea Party.

“When you use Buycott to scan a product, it will look up the product, determine what brand it belongs to, and figure out what company owns that brand (and who owns that company, ad infinitum). It will then cross-check the product owners against the companies and brands included in the campaigns you’ve joined, in order to tell you if the scanned product conflicts with one of your campaign commitments.”

Last year, Nike made its dataset of sustainable materials–developed over an eight-year period–available online for the public to use. The big reveal was part of the company’s Open Challenge for Sustainable Materials, which asked visitors to "select materials beautifully, simply, and accurately, based on sustainability."

This month, Nike made that challenge just a little bit easier with the Nike Making app, now available through iTunes. The app is essentially a portable version of the database that has been available for a little over a year. Designers can look at 22 product materials–including silk, down, cotton, and polypropylene fabric–and find out their environmental impacts in four categories: waste, water use, energy, and chemistry. Performance and aesthetics are also taken into account.

via 1 | Nike's New App Reveals The Sustainability Of Every Clothing Material You Can Think Of | Co.Exist: World changing ideas and innovation.

The UK chocolate manufacturer maintains it has used a particular shade of purple since WWI

Cadbury denied right to trademark Dairy Milk purple

Cadbury has lost a five-year court battle to register a distinctive shade of purple as a trademark for its chocolate bars.

Lawyers for rival Nestlé managed to overturn a previous judgment that would have prevented other manufacturers from wrapping their products in the same Dairy Milk tone.

The row revolved around a specific shade of purple – defined as Pantone 2685C – which the Birmingham-based manufacturer maintains it has used since the first world war.

It is used on its bestselling Dairy Milk bars and other sweets.The appeal court in London did not rule that pure colours alone cannot be used as trademarks but said Cadbury’s definition of the “predominant colour” of its packaging fell short of the necessary precision.

via Cadbury denied right to trademark Dairy Milk purple – Salon.com.

Opera Singer, Performance Artist, Rock Star: Klaus Nomi would have been 70 years old today.

When you’ve got an hour and half, check out The Nomi Song. The complete documentary is available online and you’ll see a New York you almost forgot had once existed or a New York you wish you had been around to see.

Those of us who came to New York, came here because we did not fit in to where we grew up. We were misfits, and the only place misfits could go was New York City and find other misfits and then just go wild.

~ Ann Magnuson

At the time when everybody was arriving and starting up, everybody was in the same boat. Nobody had any money. Everybody was eating pizza and doughnuts. It just wasn’t, it wasn’t about success. Everybody had the dream, but it just felt like we’re here for awhile together, and it was actually a really great kind of camaraderie that you have when there’s no threat that someone’s going to do better you you. Everyone was just exploding with creativity. Everyone was supporting each other and it was really art for art’s sake.

~ Kenny Scharf

And then there’s today. Nomi, we still need saving.

Odessa

Nomi Dietrich

Nomi - Who From Below

h/t: Fieth.com