If nothing tickles your tastebuds, don’t be fooled into ordering apps. Source: The Secret Psychology Of Restaurant Menus Citation: Aaron Allen & Associates http://aaronallen.com/ http://aaronallen.com/blog/the-psychology-of-menu-design
Category Archives: Culture
“My name is Yon Yonson,
I come from Wisconsin.
I work in a lumber mill there.
When I walk down the street,
The people I meet.
Say: What’s your name?
And I say:
My name is Yon Yonson,
I come from Wisconsin.
I work in a lumber mill there…”
by Kurt Vonnegut
In 1988 Timothy Wilkinson, a British designer at frog design in Silicon Valley, was tasked with creating a logo for the biggest peripheral maker in the world: Logitech. The company kept Wilkinson’s logo around for almost 30 years. And while it long seemed weird to me, it’s also completely brilliant. When he designed it, Wilkinson […]
7th Street, East Village
Cognitive scientist Donald Hoffman is trying to answer a big question: Do we experience the world as it really is … or as we need it to be? In this ever so slightly mind-blowing talk, he ponders how our minds construct reality for us.